When some companies discuss living by greener principles, others work to make it a reality.
Keter Group is a premier manufacturer of sustainable resin-based lifestyle solutions inside and around the home. Based in Israel and founded more than 75 years ago, Keter Group has enjoyed a relatively prolific rise in the sustainable sphere under the leadership of CEO Alejandro Pena.
Through the work of Alejandro Pena, Keter Group has extended its sustainability efforts while doubling down on the importance of philanthropy and giving back to the communities wherein they operate.
Recently, Keter made headlines when they announced a collaborative partnership with the Ronald McDonald House Charities Canada (RMHCC).
Introducing Ronald McDonald House Charities
The Golden Arches have been a part of the American landscape for as long as McDonald’s has been operating. A prolific purveyor of fast food, McDonald’s has also made a point to give back to the communities that they serve. One of the most celebrated philanthropic efforts by McDonald’s has been its Ronald McDonald House program.
Ronald McDonald Houses are temporary places for families to stay while traveling with a seriously ill minor for medical treatment. These homes provide a safe space for families when they need serious support.
The Ronald McDonald House operates 33 programs across Canada, with 15 individual McDonald Houses available near medical facilities where treatments are undertaken.
A unique charitable organization owns each Ronald McDonald House, but these franchisees work with the totality of houses to raise funds. One such fundraising event was McHappy Day, which saw more than $5.7 million in proceeds sent to RMHCC and other children’s charities.
Alejandro Pena & Keter’s Green Spaces
Keter Green Spaces is a proponent of Keter’s outreach program that aims to give directly back to the communities where the business operates. Green Spaces gives Keter employees the chance to work now with children as they give demonstrations on planting flora and growing sustainable gardens.
The hands-on program by Keter is just one facet of its outreach about RMHCC. Keter has also presented extensively to the Serenity Garden in South Central Ontario. The Serenity Garden is a spot for families staying at the McDonald House to get together, play, relax, or otherwise enjoy outdoor activities.
Keter also runs community collection programs while connecting directly with businesses like Decathlon to propel more donations. Keter has collected more than 20 metric tons of hangers from the global sporting goods manufacturers at Decathlon to recycle the resin found on the hangers.
Keter is additionally working with several large retailers in Europe to continue collecting plastic scrap and other factorial waste that would otherwise end up in a landfill. The goal is to recycle and reuse the collected material while simultaneously having a green impact on the communities in which the company operates.
